An AWE DRC Success Story
Today, we have the privilege of diving into the vibrant entrepreneurial journey of one of our inspiring AWE DRC entrepreneurs! Join us as we step into the world of Sandrine Kabeya, a visionary leader who is shaping the landscape of Meat Processing. With a passion for quality products, Sandrine Kabeya embodies the spirit of resilience, innovation, and empowerment that defines our AWE community.
Her journey began after university, where she noticed quality issues in local delicatessens and saw an opportunity to bring a fresh perspective. Since its inception in August 2021, Berakah Charcuterie has become synonymous with high-quality sausages, innovative recipes, and a commitment to health standards. Let’s unravel her insights, challenges, and successes as we embark on this captivating interview on an AWE DRC Success story.
1. Can you tell us about your entrepreneurial journey? What inspired you to start your business?
Sandrine: “I am Sandrine Kabeya, CEO of Berakah Charcuterie. After my university studies, I launched into the business of selling all the spices of charcuterie because there was a deli in the neighborhood where I lived. I noticed quality, packaging, and hygiene problems in local delicatessens, which led me to start my own venture focused on good quality sausages, well-packaged products, and compliance with health standards.”
2. What are the main products or services your business offers, and what sets them apart from others in the market?
Sandrine: “We offer smoked sausages and intend to expand our range to include cervelas, fresh sausages, meatballs, and more. What sets us apart is our focus on quality, packaging that respects health standards, and innovative recipes.”
3. What were some of the initial challenges you faced when starting your business, and how did you overcome them?
Sandrine: “One challenge was obtaining the capital needed for startup costs, which we overcame by saving and gradually investing. Another challenge was making our products known and standing out in the market, which we addressed through effective marketing strategies and providing excellent customer service.”
4. What strategies have you used to grow and scale your business? Are there any particular marketing or sales techniques that have been especially effective for you?
Sandrine: “We identified a niche market segment and adapted our products and marketing accordingly. Participating in local events, door-to-door promotions, and offering product tastings helped us increase visibility and build a loyal customer base.”
5. How do you stay innovative and adapt to changing market trends in your industry?
Sandrine: “We monitor market trends, analyze sales data, and experiment with new recipes and ingredients to create unique products. Exceptional customer service and staying informed about emerging culinary trends also play a key role.”
6. What role has mentorship or networking played in your entrepreneurial journey? What have you benefited from AWE DRC so far?
Sandrine: “Mentorship and networking have provided invaluable advice, support, and skills development. AWE DRC has offered training, mentoring, and networking opportunities that have enhanced my entrepreneurial journey.”
7. Can you share a specific success story or proud moment related to your business?
Sandrine: “My specific success is developing a prosperous business that offers employment opportunities and receives positive feedback from satisfied customers.”
8. How do you balance the demands of running a business with other aspects of your life?
Sandrine: “I set clear boundaries, plan my time effectively, and delegate tasks when necessary to maintain a balance between work and personal life.”
9. Our Last question, what advice would you gives to aspiring women entrepreneurs?
Sandrine: “Believe in yourself, define clear objectives, seek help when needed, celebrate small successes, learn from failures, and stay focused on your passion and vision.”
Support Berakah Charcuterie and Empower Women Entrepreneurs to see many AWE DRC success story
We invite you to support Sandrine’s thriving business by buying or recommending #BerakahCharcuterie. From smoked sausages to innovative culinary creations, each product is a testament to Sandrine’s dedication to excellence.
Join us in celebrating Sandrine’s journey by sharing this inspiring story with your network and spreading the word about AWE DRC’s mission to empower women entrepreneurs across the country. Cheers to Sandrine and the bright future of Berakah Charcuterie!
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The Academy for Women Entrepreneurs DRC is a program of the US Department of State implemented by Groupe Utalii Kwetu a regional nonprofit headquarter in DR Congo.
